The term viral loop refers to the steps a new user goes through between signing up for a product and inviting their friends. See how the most successful companies such as Airbnb, Dropbox, and Zoom make use of the viral loop.
Customer inertia is a force that’s hard to overcome. It’s ingrained in human psychology, and overcoming it can be difficult even for the biggest brands.
Collection of accurate and relevant customer data has become a vital step towards the development of effective and deep customer relationships.
Marketing campaigns are projects outside of routine marketing activities. Businesses conduct campaigns to achieve a specific marketing outcome.
Social media offers an effective channel to directly connect and engage with your audience. Manage your social media with these 16 metrics.
The marketing funnel isn’t dead, but the HubSpot Flywheel model offers a new perspective on the buyer’s journey. Learn when to apply and implement flywheel
Personalize customer engagement by engaging distinct customer segments with highly curated contents for that segment. Measure and iterate your engagement.
Customer segmentation is a process to identify your targeted customers and further segment them into different groups by similar characteristics.
The recent breakthrough in AI enables the possibility to personalized your marketing at scale. In a series of articles, explore the implementation steps.