SaaS businesses grow by managing and measuring metrics in Customers, Revenue, Cost, Margin, Cash Flow, Sales Effectiveness, Retention, and User Adoption.

For B2B companies, LinkedIn is vital in finding new prospects. It offers access to millions of professionals looking to collaborate on business growth.

What are the differences between customer intelligence and customer insight? Key considerations prior to implementing data science and AI platform.

Email outreach converts poorly, digital advertising is expensive and inbound marketing is a crowded field. If you look at the market closely, it’s clear — companies that are scaling use a product driven growth strategy. In this post we discuss how you can get started with product-driven growth.

Here are five ways to increase B2B sales efficiency. We explore areas you can focus on from lead sourcing to lead scoring to get the most out of your sales and marketing investments.

Should you hire more SDRs to drive sales growth? How to think about cash flow, risks, and ROI prior to expanding your sales team?

In this article, let’s explore a few practical tips on how to properly engage with customers and to improve the chances of closing more deals.

Approach your prospects with a mindset to help and offer value. Demonstrate insights into their problems and offer them the best solution available.

A guide for designing your sales process by discovering your own journey from lead to customer and the various stages in between.